I was under the impression that content-rich text is more important than keywords and description in the source code? Is this true?
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Content-rich text is absolutely more important than keyword and description meta tags. Here’s a lowdown on the top 3 engines:
Google:
Keyword metatag … completely useless!
Description metatag – completely useless for ranking purposes, but Google will pull the description into the accompanying desription in the search results, which makes it valuable.
Yahoo:
Keyword metatag … does help ranking, although only a very small impact
Description metatag – does help ranking, although only a very small impact
MSN:
Keyword metatag … no value
Description metatag – no value